Hydrafacials have taken the industry by storm. Clients love the way it can deliver noticeable results with minimal downtime. According to a 2023 American Society for Aesthetic Plastic Surgery (ASAPS) survey, minimally-invasive Hydrafacials are experiencing a surge in popularity, with a growth rate of 19% from 2022. This translates to a significant opportunity to attract new clients seeking this treatment.
But with any big investment, like a Hydrafacial machine, it is natural to wonder: Is the Hydrafacial machine worth it? Will it translate into enough revenue to make it a lucrative addition to your spa or clinic?
That's exactly what we are here to explore today. Without further ado, let's get started!
Understanding the Hydrafacial Machine
Will hydrafacial service give you ROI? You need to understand what a Hydrafacial machine is all about before calculating ROI.
Technology has made it possible for a hydrodermabrasion machine to deliver smooth skin in minutes. A Hydrafacial machine's patented vortex technology cleanses extracts and hydrates every layer of skin with nourishing serums. Clients love it because it is comfortable, requires minimal downtime, and is good for their skin care routine.
Here's how a Hydrafacial benefits your clients' skin health:
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Remove dead skin cells and impurities from the skin.
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Hydrate the skin, leaving it plump and dewy.
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Extract clogged pores, reducing the risk of breakouts.
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Reduce fine lines and wrinkles.
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Give a radiant and youthful complexion.
What Makes Hydro Facial So Popular?
Over 90% of clients report experiencing significant improvements in skin tone, hydration, and texture after just one session. No wonder they keep coming back for more!
This is what sets Hydrafacials apart:
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Instant Glow: By removing dead skin cells, Hydrafacial can bring that instant glow to your clients' face.
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Deep Hydration: Hydrafacials are so much loved by clients because they are about infusing the skin with nourishing serums (including salicylic acid, hyaluronic acid). These are powerful hydrators that leave your clients' skin feeling plump and hydrated.
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Clogged Pores? This facial treatment is a lifesaver for those struggling with clogged pores. The gentle vortex technology is painless. It helps extract impurities and minimize the appearance of pores. Thus, there is less chance of future breakouts.
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Anti Aging: By stimulating collagen production, they can help reduce the appearance of fine lines and wrinkles.
It's no surprise why medical grade Hydrafacials are a client favorite! If you're in doubt- "Is hydrafacial service still profitable", it sure is.
Investment Costs of Branded Hydrafacial vs. Non Branded Hydrodermabrasion Machines
Option 1: Buying Premium Hydrafacial or Syndeo machine
There's a reason the Hydrafacial brand is synonymous with these treatments. These top-of-the-line machines are the gold standard, known for their innovative technology, consistent performance, and luxurious feel.
However, it comes with a hefty price tag. Hydrafacial MD machines can set you back a pretty penny upfront. On top of that, there are ongoing costs for consumable items like booster vials and serums, which are specifically designed for the Hydrafacial system.
Alternative Options:
Now, let's talk about some more wallet-friendly non-HF hydradermabrasion machines. Machines like the Mychway Micro Bubble Facial or other hydro dermabrasion machines offer similar results at a fraction of the cost.
Client perception is a vital thing to consider. Some clients might specifically seek out a Hydrafacial treatment by name. They associate it with a certain level of quality and luxury. If brand is important to your clientele, a branded machine might be worth the investment.
ROI Analysis for Hydrafacial Services
Option 1: Premium machines by Hydrafacial or Syndeo
Revenue Potential: Let's say you charge $175 per Hydrafacial treatment and schedule 5 clients per week. May they come in for monthly treatments, which translates to a revenue of $875 per week. Monthly, that's $3,500.
Profit Margins: You will have ongoing expenses for booster vials and serums (around $50 per treatment), staff training (which can range from $100 to $500 per staff), and general operating costs (estimated at $50 monthly). Let's say, the total cost of consumables and operating expenses per treatment is $100. That means your profit margin per treatment might be around $75.
ROI Calculation: Now divide the cost of the machine (let's say it's $30,000)by your profit margin per treatment($75). It might take 400 treatments / 5 clients per week = 80 weeks to see a full return on your investment for a premium machine.
Option 2: Buying a Budget (Branded) Hydrodermabrasion Machine
Revenue Potential: Let's assume you charge $175 per treatment and 5 clients per week. This translates to a weekly revenue of $875 and $3,500 monthly.
Profit Margins: When you purchase a budget machine, there are lower consumable costs. Let's estimate $30 per treatment for serums and solutions. Staff training and operating costs may be around $50 per treatment. The total estimated cost of consumables and operating expenses per treatment is $80. With a lower cost per treatment, your profit margin could be around $95 ($175 treatment price - $80 = $95).
ROI Calculation: If a Mychway machine costs $5,000, divide that by your profit margin per treatment ($95). This suggests you might need to perform around $5,000 / $95 per treatment = 53 treatments.
Considering 5 clients per week, it might take only 10 weeks to pull out what you have invested with a budget machine!
Budget-friendly spa-grade professional equipments like the Mychway Hydradermabrasion Facial Machine can significantly reduce your upfront investment, meaning faster ROI!
Understanding Service Demand in Client Demographics
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The Age Factor: Millennials and Gen Z love glowing skin. According to a recent industry report, it depends on demographic who is driving the surge in Hydrafacials.
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Income Considerations: Hydrafacials are not exactly budget-friendly. Some clients in big cities and affluent areas might be willing to splurge.
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Location: Demand for Hydrafacials can vary depending on your location. Areas with a high concentration of younger adults might see a higher demand for this trendy treatment.
A 2021 survey by the American Society of Dermatologic Surgeons found that nearly 30% of all cosmetic procedures performed on patients under the age of 35 were acne surgery. Hydrafacials can be a powerful offering for those with acne prone skin.
Hear the Experience of Other Estheticians in the US
Estheticians on Reddit shared their experiences with the profitability of Hydrafacial machines.
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The cost of buying an original Hydrafacial machine can be substantial. One user mentioned a range of $35,000 to $75,000, and there is also licensing fee, training fee, maintenance and upgrade cost.
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Hydrafacial treatments include pricey consumables. Each bottle of solution is around $45 and might only last 12-15 treatments, and booster vials cost around $25 each.
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Despite the high costs, some estheticians reported good profits. They believe clients are willing to pay more for a premium Hydro facial because of the brand name. They are happy to be able to recoup their investment within a few months.
Considerations for New Estheticians and Existing Spa Businesses
If you are a new esthetician, it is a good idea to buy a used hydrafacial machine or go for a budget Hydrodermabrasion machine. Some new estheticians reported on Facebook that they had to go out of business because of their pricey hydrafacial machine.
Although if you are establishing business in an area where you are confident that you’re customers won’t mind paying the price. So, carefully analyze your existing and potential clients before jumping into a conclusion.
Hydrafacials require specific training. And if you have proper certification, you can attract more customers. Also, you need to market yourself to reach more clients. Highlight the benefits of Hydrafacials on social media, offer introductory packages, and collaborate with local influencers as part of your marketing strategy.
For existing spa businesses, Hydrafacial can offer lots of advantages! How?
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Expand Your Service Offering: Clients crave variety. Hydrafacials offer a trendy, results-oriented treatment that can set you apart from the competition.
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Attract New Clients: The power of the Hydrafacial glow is real! Offering this popular service can attract a whole new customer base.
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Increase Revenue: If you focus on offering competitive prices and be a bit strategic about it, Hydrafacials can be a lucrative addition to your service.
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Long-Term Profitability: Hydrafacials are a powerful tool that can help grow your business in the long run. By providing exceptional service and building trust, you can turn this investment into a steady stream of revenue.
FAQs Section
What is a good profit margin for a spa?
This can vary depending on your location, overhead costs, and service mix. Generally, a profit margin of 10-15% is considered healthy for a spa.
How much does an original Hydrafacial machine cost?
Hydrafacial machines may range from $35,000 to $75,000 depending on the model and features.
How much does a Mychway Hydrodermabrasion machine cost?
As a more budget-friendly option, Mychway machines start around $2,000 and can go up to $5,000.
Can a solo esthetician sustain business after buying a Hydrafacial machine?
It depends! If you carefully consider all the costs involved and develop a solid business plan you can make profit.
